Scale Media

Senior eCommerce Specialist (Web Testing & CRO)

Fully Remote + Full Time

About Scale Media

Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the health and wellness industries. Scale’s growing portfolio of four brands and 100+ products helps hundreds of thousands of people live happier, healthier lives.

About the Role

We’re looking for a Senior eCommerce Lead to own experimentation, website performance, analytics, and continuous improvement across our eCommerce website. In this high-impact role, you’ll blend data, UX, technical understanding, and testing methodologies to deliver measurable revenue lift and a best-in-class customer experience. You will drive the experimentation roadmap end-to-end, partnering cross-functionally to execute high-performing web initiatives that directly influence growth.

Key Responsibilities

CRO & Experimentation Leadership

• Build and lead a rigorous experimentation program across landing pages, PDPs, cart, checkout and post-purchase funnels
• Develop test hypotheses, manage A/B and multivariate experiments, and apply statistical rigor to analyze results.
• Translate insights into clear recommendations, next steps, and future test iterations.
• Maintain a prioritized CRO roadmap aligned with business goals and revenue impact.

Analytics & Insight Generation

• Own funnel analytics and performance dashboards; partner with analytics teams to ensure accurate tracking and reporting.
• Use GA4, GTM, heatmaps, scroll maps, session recordings, and dashboards to identify friction points and opportunity areas.
• Quantify test impact through test analysis, statistical validation and ROI modeling.
• Regularly assess customer behavior to inform UX and content decisions.

Shopify & Web Optimization

• Partner with UX/design, content, product marketing, acquisition, and dev teams to execute site updates and improvements.
• Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance.
• Conduct QA using device/browser testing tools to ensure flawless experiences across environments.

Cross-Functional Collaboration

• Work closely with brand, UX, dev, and marketing teams to unify the digital experience and support major initiatives.
• Present test results, performance insights, and strategic recommendations to senior leadership.
• Advocate for a test-and-learn culture across the organization.

What You Bring

• 5–7+ years of experience in CRO, eCommerce optimization, web analytics, or growth-focused digital roles.
• Deep hands-on expertise with A/B and multivariate testing tools (Optimizely, Adobe Target, VWO, etc.).
• Advanced understanding of GA4, GTM, attribution, heatmaps, and behavioral analytics tools.
• Strong analytical skills — interpreting funnel data, validating tests, and modeling revenue outcomes.
• Strong Shopify expertise (2+ years minimum)
• Understanding of UX, usability principles, visual hierarchy, and user behavior patterns.7:
• Highly motivated, proactively driven, and deeply passionate about building best-in-class digital experiences and achieving measurable results.
• Goal-oriented mindset with a strong sense of ownership, accountability, and urgency to deliver impact.
• Excellent communication skills with the ability to influence cross-functionally and present to leadership.

What We Offer

• Salary Rate: $90,000 - $120,000 (based on experience)
• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside !!